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ROSÉ WINE: BOOM IN UK AND USA

The rose wine segment is constantly growing, especially in the United Kingdom and the United States.

The growth in the consumption of rosé wines is one of the most evident phenomena of recent years. Between 2000 and 2019, the growth was 15.8%, compared to + 2.5% for the wine as a whole”.

This trend also concerns our Country, which in fact ranks fifth for consumption of rosé wines with 13% of the total. On the world production of this segment, Italy accounts for about 7% with four regions in particular: Veneto, Lombardy, Emilia Romagna and Apulia. These concerned about 67% of the national PDO and PGI rosé production.

In the USA, off-premise sales at the value of still rosé rose by 126.7% between 2011 and 2020, with a + 75.2% on the total table wine and a turnover that has exceeded 1 billion dollars in the last year”. Although Italian rosé wines represent only a marginal share of 6%, they obtained the most significant increase in 2020, marking a +63.9%.

This positive trend was also recorded in the United Kingdom: the segment of Italian rosé wines in the off-premise recorded a +59.7% in value.

The complete Wine News article is available here.

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