The well-known Apulian wine has managed to record a remarkable growth in one year.
“Achieving +26% within a year, the Doc of the Apulian red wine – an authentic brand and one of the best known internationally – continues its expansion and consolidates the success of these years”.
In 2020 Primitivo di Manduria, in fact, achieved a turnover of over 182 million euros compared to 147.5 in 2019. This also recorded a significant increase in terms of the number of sold bottles, more than 28 million ( in 2019 23 million bottles). Primitivo di Manduria is a highly appreciated and well-known wine abroad, just think that 70% of the production is destined abroad.
“All numbers, these, which refer to the activity of the Manduria protection consortium which is associated with 57 companies and over 1500 winegrowers while the production area embraces 18 municipalities, of which 15 in the province of Taranto and 3 in that of Brindisi“.
The, all this is possible thanks to the strong contribution and passion of the new generations, who are carrying on what their ancestors started.
The full article of Il Sole 24 Ore is available here.