The interview with Edoardo Freddi focused on market challenges, the peculiarities of certain markets and sector trends.
“If there is one Italian supremacy that the Covid crisis has not undermined, it is that of wine: Italy remains the world’s leading wine producer with 49 million hectolitres. And we don’t drink all this wine ourselves: it is also an important element in our export balance. It is therefore not surprising to see a company in the sector grow vertiginously. And the great thing is that it is a young company, created and maintained by young people”.
In the interview with Edoardo Freddi, there was a lot of talk about the challenges that a company like ours has to face every day: identifying and understanding the differences, including cultural differences, that characterise individual markets. It is essential to understand consumer preferences and try to react very quickly in order to satisfy specific demands.
Our mission is to create a link between wine producers and foreign markets. Our task is to help our companies to bridge market differences, so that they are successful everywhere, with the right business tools.
In our work, for example, it is essential not to see the eastern countries as one uniform, unchanging world. “If South Korea is a type of market that is getting closer and closer to the traditional ones, China is a different matter. You have to get closer and closer to what a nation and therefore its customers feel. A rule that applies in the US does not necessarily apply in China”.
The interview also mentions some examples of trends that concern the wine market in general and others that characterise individual markets. For example, in China, big red wines are very popular, with a high alcohol content and a very smooth taste. Another popular trend, particularly in the UK and US, is wine in cans, which is making inroads among Millennials and increasingly embraces important issues such as sustainability.
Here is the full interview.
