This article reports on our achievements in 2022, the challenges of 2023 and the new projects undertaken for the spirits world and large-scale distribution.
Edoardo Freddi International closes 2022 with a turnover set at 80 million managed through the sale of 33 million bottles worldwide. A figure, the latter, that has grown by 23% and continues the constant growth that the export management company has been producing since 2012, the year it was founded. As far as markets are concerned, Germany and the United States generate the most sales, but those that have performed best over the past twelve months have been Canada, Russia, Thailand, China, Vietnam, Israel, Greece and Malta.
With regard to the year that has just begun, Edoardo Freddi was cautious, pointing out that: “Given the geopolitical situation, making forecasts is a bit of a gamble, we could look at the first six months, but then everything becomes unpredictable. As far as we are concerned, I think growth of between 3 and 5 per cent is possible”. Growth, that of the Castiglione delle Stiviere company that is part of the FreedL holding, which closed the year with a turnover of 36 million euro, and which will be able to count on the two new additions, Borgoluce and Cantine Ariola, which will join the 43 wineries already in its portfolio, including San Leonardo, San Michele Appiano, Marchesi di Barolo and Codice Citra.
This will be joined by two significant openings in the core business. The first is the debut in the world of large-scale distribution, “I think the moment is ripe and there are interesting spaces, we already have agreements, especially in northern Italy, and they will substantially involve wineries other than those we manage for foreign countries”, explained Edoardo Freddi himself. The second instead, returning to the international stage, will concern the world of spirits through the newly founded Sapiens Spirits: “Which will deal exclusively with strictly Italian and artisanal products”.
Not only that, because another objective will be to add other wineries to the carnet with a focus on Tuscany and about fifty new international customers, “also looking carefully at Africa”. All this while also looking at a world that is making more and more space, especially in the Nordic and Islamic countries, “that of de-alcoholised wine, which is becoming increasingly important”, Edoardo Freddi closes.
Complete article: Pambianco News