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In this article, our CEO proposes a series of data on the most popular wines abroad for the Christmas festivities.

From Amarone in the USA to Prosecco in the UK, Italian wine is confirmed as the king of tables around the world. Vermentino di Gallura and Morellino di Scansano are also popular

A survey carried out by Edoardo Freddi International – the first Italian export management company in the wine sector that selects producers and wineries in Italy to build renowned brands to be exported all over the world – has shown that Italian wines are among the most appreciated and desired in the world for festive tables. The markets taken into consideration are: the United Kingdom, where a predilection for Prosecco emerges; Belgium, where Rosé goes crazy; the United States, with a boom in sales for Amarone; Switzerland, which prefers Morellino di Scansano; Germany, the first European country for wine imports from abroad, with Vermentino in pole position; and Japan, where Nerello Mascalese dell’Etna is a favourite.

Prosecco is confirmed as the wine for all occasions, a great classic capable of bringing everyone together. In the United Kingdom, demand for it grew by 87% in the first three months of 2022, the result of an increasingly transversal approach to bubbly that is less and less tied to a toast for an anniversary. Belgium also chooses Italy: here, exports of our wines are worth 149 million euros, with a growth of 10% in the first eight months of 2022. In particular, rosé is conquering younger consumers, who are more attentive to the discovery of a product that is changing substantially. Amarone della Valpolicella is confirmed as the king of reds, one of the most prestigious Italian labels abroad, especially overseas. The Consorzio Valpolicella is one of the most important Italian wine producers in the sector and the United States has established itself as the main export market for Veronese wines, with a figure of 11%. Among the choicest are those that have been able to maintain their typicality while bringing out ‘the essence of the territory’.

Germany is the leading European country in terms of world wine imports from abroad, with a peak in growth occurring in the first eight months of 2022, totalling EUR 750 million of imports. The Italian wines that are proving most popular with the Germans are still rosés and island whites, with a volume growth of 5% recorded since January. One of the most popular references is Vermentino di Sardegna, the iconic white wine with a delicate taste and fruity aroma. Among the most popular reds, particularly in Switzerland (among the top countries for imports of Italian wine), is Morellino di Scansano. Shipments to Switzerland grew by +4.8%, with a turnover of Euro 266.5 million. Among the most popular wines is Terenzi’s Morellino di Scansano Riserva “Purosangue”, a pure Sangiovese produced in the wonderful natural setting of the Tuscan Maremma countryside.

Lastly, Japan, a historic market for the Italian wine sector and one that is constantly growing: here, Italian wine recorded a leap of +27.7% in the first 8 months of 2022, for a turnover of 137.5 million Euros. Particularly popular is Etna’s Nerello Mascalese, a product with characteristics very different from those of the rest of Sicily and Italy, recognised worldwide for its unique organoleptic profile. One of the most popular labels is ‘Nero di Sei’, an Etna Rosso from Palmento Costanzo, with a volcanic character in which balance and persistence trace the boundaries of a decidedly satisfying tasting experience.

The article: AdnKronos

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