In this article we talk about our company, our wineries in the portfolio and our next goals.
Today we are not talking about one winery, but about forty-three Italian wineries. Those represented by Edoardo Freddi International, the first Italian export management company in the wine sector. A position achieved in just ten years of activity, celebrated in these days with the acquisition of three new customers: Santa Lucia in Franciacorta, Serre Prosecco and Casa Vinicola Triacca, with headquarters in Switzerland and wineries in Italy. Brands that join prestigious wineries such as San Leonardo, Feudi di San Gregorio, Marchesi di Barolo, San Michele Appiano, Montevetrano, Codice Citra, La Tunella, Cascina Chicco, Michele Satta: prestigious names and realities with big numbers. Like those of the company: 75 million a year turnover, 30 per cent annual growth since 2012, 100 countries in the world where EFI operates, 28 million bottles sold.
Edoardo Freddi is a young man who leads a 35 for 35, people and team average age. Over lunch in Milan he tells us that he is not a traditional agency: “From day one we decided to be facilitators for Italian producers internationally. Clients know that we listen to the markets and anticipate trends in order to respond promptly and reliably to opportunities that arise. In ten years we have developed a know-how that allows us to study the best strategies to enhance the excellence of each partner”. One of Freddi’s characteristics is to focus heavily on new markets: Asia, Oceania, and Africa, which currently account for 1 per cent of the company’s turnover but for which Edoardo expects to reach 7 per cent within five years. South Africa, Nigeria, Mozambique and Angola represent the new frontiers of Italian wine, as do Mongolia, Indonesia and Vietnam.