Covid crisis hasn’t slowed down our path and, despite a tough year, we recorded a growth of 20%.
“With his company, the entrepreneur in his early thirties kept the bar straight despite the storms of the crisis, with an ambitious goal: to become the most important wine player in the world”.
In the last year, the Covid tsunami annihilated the HO.RE.CA channel and led to a slight decline in wine consumption around the world. By leveraging flexibility and new technologies to best cope with this situation, we have redefined our strategies and adapted them to different markets.
Despite the cancellation of fairs and tastings, we immediately reinvented ourselves by doing online tastings with various importers and distributors located around the world. We then partially focused on the e-commerce channel, which represents 5-10% of turnover directly but at least 20% indirectly (sales to those who sell online). This strategy has also favored online communication and its promotion through digital and innovative techniques.
The challenges in 2020 were certainly not lacking, the know-how and the innovative vein make us ready for any challenge.
The Economy Magazine article can be consulted here.