The well-known Apulian winery has decided to modernise its labels.
The look of the ‘Villa Mottura‘ line has been reborn. The aim of the profound restyling is to raise the positioning and image, seeking a more modern and contemporary look without losing the traditional feel that distinguishes the entire line.
The solution adopted sees, first of all, the use of a whole, large label, in which visual elements, typography, colour and empty spaces build an orderly and elegant geometry. An important reinterpretation of the Villa, seen from the front, predominates, with linear and architectural codes, embellished by the use of a full antique gold foil.
The product-related colour code, typical of ‘Villa Mottura’ and improved for some references, takes a central position, in second reading to the Villa, amplifying the importance of the varietal. The same colour of the central band is taken up in the detail of the railing of the Villa’s balcony.
As a signature on the label, the ‘Villa Mottura’ logo has been updated in the typography, maintaining its decisive and dynamic character, given by the combination of an italic stroke and a graceful capital letter.