In this article, our CEO proposes a series of data on the most popular wines abroad in the summer months and mentions the best-selling labels in his portfolio.
What are the best-selling and most loved Italian wines in the summer period? Prosecco and Pinot Grigio. But also Falanghina, Nero D’Avola, Lugana and Moscato d’Asti. It depends on consumers’ tastes and needs, which differ from country to country. This is what emerges from the report by Edoardo Freddi International: the Italian wine export management company that handles relations between producers and distributors in various areas of the globe has in fact just collected data on wine preferences in the hottest months in relation to foreign markets. From the focus on numbers, trends and the type of wine to the specific label in the Mantua-based company’s portfolio that was most successful in that particular area, here is what emerged from the observatory.
Prosecco in the USA: Villa Loren Prosecco Doc Extra Dry by Progetti Agricoli.
The undisputed king of the markets? Undoubtedly Prosecco. Its production increased by 25.4% in 2021 and by a further 17.8% bottled in the first four months of 2022. And abroad, exports have reached, according to the Consortium, 98.2 million sold with an increase of 27% compared to 2020. In the United States, for example, the growth of Prosecco is exponential, and is geared towards the search for premium labels. The most successful bottle? According to the report it is the Villa Loren Prosecco Doc Extra Dry. With a floral bouquet with hints of peach and raspberry, it is a fresh and fruity bubble. Perfect as an aperitif, it is also suitable to accompany light meals.
Pinot Grigio in Canada: Citra Core Pinot Grigio Terre di Chieti Igt 2021 by Codice Citra.
Pinot Grigio is one of the most popular wines in the world. In Canada, where interest in organic and orange is growing, it is particularly popular. The label indicated by Edoardo Freddi is an Abruzzese declination of this grape variety cultivated in various parts of Italy and the world. Produced with the advice of Riccardo Cotarella, the VIP oenologist, it is an elegant and balanced white wine with seductive aromas of lime and bitter almond.
Lugana in Germany: Lugana Catulliano 2021 by Pratello.
‘Remaining among whites, Doc Lugana is a much sought-after wine in Germany,’ reads the report. Where the label indicated is a 100% Trebbiano Soave that is both floral and fruity on the nose, while the palate reveals lime and apple, with hints of yellow-fleshed fruit.
Moscato d’Asti in China: Miravento Moscato d’Asti DOCG by Vallebelbo.
And in China? The favourite wine is the sweet Moscato d’Asti. Which, together with Asti Spumante, has broken through the roof of 100 million bottles produced with an increase of 11% compared to 2020. The secret of its success in the land of the dragon? The low alcohol content that meets the tastes of the new generations. Particularly successful is this amabile signed by a cooperative that covers 500 hectares and includes 160 winegrowers. Its vineyards are located in the heart of the Langhe, precisely in the hills around Santo Stefano Belbo.
Falanghina in Japan: Falanghina del Sannio Doc 2021 by Feudi di San Gregorio.
If, on the other hand, we are talking about Japan, the wine that dominates is Falanghina. ‘Thanks to its marked acidity, pleasant and never banal, and its aromatic complexity, it fits in with current oenological trends, as demonstrated by the 60% increase in its export quota over the last five years, together with Campania’s Taurasi and Greco di Tufo,’ it says. The selected label is the Falanghina del Sannio of Feudi di San Gregorio, an Irpinian giant that also has vineyards and production in other parts of Italy such as the province of Benevento, precisely, Puglia and Tuscany. This Falanghina is fresh and fruity. One of those wines that can never be missing from summer tables.
Nero d’Avola in South Korea: Roceno Nero d’Avola Sicilia DOC 2021 by Sibiliana.
Among the wines in the report, there is also a red wine, Nero d’Avola. This Sicilian wine is particularly popular in South Korea. “According to data from the Korea Customs Service, the country imported $560 million worth of wines in 2021, an increase of 70 per cent compared to 2020,” the report states. “This is the first time that South Korea’s wine imports have surpassed the $500 million mark and Italy is the third largest exporter with $90.46 million and 86 per cent growth year-on-year. This increase goes hand in hand with the growing passion on the part of Korean consumers for still wines – especially reds with hints of fruit, a simple taste, and a higher concentration of residual sugar – with 55% of purchases. The wine indicated stands out precisely because of its fruity nature and slight natural spiciness.
Cook’s full article is available here.